countergravity.

We invest in companies with enormous futures and help make sure their missions have one, too.

We've come to expect companies to break their promises as they grow. It feels as inevitable as gravity.

But some companies defy it. Vanguard. Novo Nordisk. Anthropic. Patagonia. Costco. They've grown enormous without abandoning what they stand for, quietly keeping their promises year after year.

Mission-driven organizations systematically outperform their conventional competitors. They deliver superior returns to shareholders. They create more value than they capture. They are far more likely to endure over generations, not just quarters. And above all, they stay true to their intentions.

Most people look to their cultures, founders, or missions to explain their success. But culture dies, founders leave, and missions drift—unless something deeper protects them.

Staying true to your mission is something you can design for. We'd like to help.

MattEric

A venture firm by Matt Redler and Eric Ries, backing the Incorruptible